ABOUT
An aspirational and young Associate Art Director with 40+ awards from campaigns all while blending strategic creativity with executional excellence.
In five years, I've led 45+ brands and its campaigns, while driving 18.75% pitch conversion.
My specialty? Turning social-first ideas into
culturally relevant campaigns through AI-enhanced processes and pixel-perfect design, all while mentoring young designers like me to push creative boundaries. From rebrands to social campaigns, I prove that strategic design isn’t just beautiful; it’s also a business accelerator.
In five years, I've led 45+ brands and its campaigns, while driving 18.75% pitch conversion.
My specialty? Turning social-first ideas into culturally relevant campaigns through AI-enhanced processes and pixel-perfect design, all while mentoring young designers like me to push creative boundaries. From rebrands to social campaigns, I prove that strategic design isn’t just beautiful; it’s also a business accelerator.
Brands
45+
Brands
45+
Brands
45+
Pitches
45+
Pitches
45+
Pitches
45+
Talent conversion
40%
Talent conversion
40%
Talent conversion
40%
Brand retention
66%
Brand retention
66%
Brand retention
66%
Pitches conversion
18%
Pitches conversion
18%
Pitches conversion
18%
Talent retention
66%
Talent retention
66%
Talent retention
66%
Associate Art Director
Social Panga
2020 — Present
At Social Panga, I have led creative teams in delivering strategic, AI-enhanced design solutions for 45+ brands across fashion, tech, healthcare, real estate, FMCG and finance. In just over 4 years, I rose from Junior Graphic Designer to becoming the youngest Associate Art Director in the company, with my campaigns earning 40+ awards and contributing with a 18.75% of pitch conversion rate (15/20+ led pitches won). I’ve also been part of workshops conducted by Google and Target focusing on using design systems and AI tools to propel the quality of creatives produced.
Associate Art Director
Social Panga
2020 — Present
At Social Panga, I have led creative teams in delivering strategic, AI-enhanced design solutions for 45+ brands across fashion, tech, healthcare, real estate, FMCG and finance. In just over 4 years, I rose from Junior Graphic Designer to becoming the youngest Associate Art Director in the company, with my campaigns earning 40+ awards and contributing with a 18.75% of pitch conversion rate (15/20+ led pitches won). I’ve also been part of workshops conducted by Google and Target focusing on using design systems and AI tools to propel the quality of creatives produced.
Associate Art Director
Social Panga
2020 — Present
At Social Panga, I have led creative teams in delivering strategic, AI-enhanced design solutions for 45+ brands across fashion, tech, healthcare, real estate, FMCG and finance. In just over 4 years, I rose from Junior Graphic Designer to becoming the youngest Associate Art Director in the company, with my campaigns earning 40+ awards and contributing with a 18.75% of pitch conversion rate (15/20+ led pitches won). I’ve also been part of workshops conducted by Google and Target focusing on using design systems and AI tools to propel the quality of creatives produced.
Key Achievements:
• Pitch Leader: Converted 15/45+ pitches for brands like Nat Geo, IKEA, Google Developers, Carl Zeiss, Hyundai, Policy Bazaar & Bosch, leading 20 out of the said 45+ • Award-Winning Contributor: Played key roles in 7 award-winning campaigns • Talent Multiplier: Mentored 5 interns (2 FT hires) + elevated 3 designers to senior roles • Process Innovator: Implemented growth-tracking systems + upskilled teams in presentation & Adobe Suite tools • Social Samosa's 30 under 30 Nominee 2025 in the creative category
Key Achievements:
• Pitch Leader: Converted 15/45+ pitches for brands like Nat Geo, IKEA, Google Developers, Carl Zeiss, Hyundai, Policy Bazaar & Bosch, leading 20 out of the said 45+ • Award-Winning Contributor: Played key roles in 7 award-winning campaigns • Talent Multiplier: Mentored 5 interns (2 FT hires) + elevated 3 designers to senior roles • Process Innovator: Implemented growth-tracking systems + upskilled teams in presentation & Adobe Suite tools • Social Samosa's 30 under 30 Nominee 2025 in the creative category
Key Achievements:
• Pitch Leader: Converted 15/45+ pitches for brands like Nat Geo, IKEA, Google Developers, Carl Zeiss, Hyundai, Policy Bazaar & Bosch, leading 20 out of the said 45+ • Award-Winning Contributor: Played key roles in 7 award-winning campaigns • Talent Multiplier: Mentored 5 interns (2 FT hires) + elevated 3 designers to senior roles • Process Innovator: Implemented growth-tracking systems + upskilled teams in presentation & Adobe Suite tools • Social Samosa's 30 under 30 Nominee 2025 in the creative category
B.Des in Fashion Communication
National Institute of Fashion Technology
2016 — 2020
Gained a solid foundation in expression of fashion overall, including research and marketing, fashion journalism, fashion forecasting, web design, animation, craft cluster and art & history. Focused on photography, styling, graphic design and visual merchandising.
B.Des in Fashion Communication
National Institute of Fashion Technology
2016 — 2020
Gained a solid foundation in expression of fashion overall, including research and marketing, fashion journalism, fashion forecasting, web design, animation, craft cluster and art & history. Focused on photography, styling, graphic design and visual merchandising.
B.Des in Fashion Communication
National Institute of Fashion Technology
2016 — 2020
Gained a solid foundation in expression of fashion overall, including research and marketing, fashion journalism, fashion forecasting, web design, animation, craft cluster and art & history. Focused on photography, styling, graphic design and visual merchandising.